“It pays big time to do your homework first, to ensure your getting the best ring at the right price”.
Australian couples will spend an average of $5,230.00 for an engagement ring and most of them wouldn’t know if the ring they are buying represents good value or not?
To often we hear stories of couples going into a store and being dazzled by the “bling” factor and either paying way too much upfront or getting “what seems like a bargain”. When in fact what they are buying is a cheaper lower grade diamond, which means, they are still paying way too much.
So what do you look for in a diamond?
Lets start with the four C’s (and we'll look at a half carat (0.5) engagement ring as our example)
Colour: is very similar to clarity in terms of what you need as opposed to what someone is going to try and sell you. For example a“perfect diamond” that is at a D level costs the most (diamonds range from D to Z). At Diamond Lovers we highly recommend the G level colour,why because it’s (only 3 small steps away from the very expensive D) and still presents “bright and white” (to the naked eye). This is what DiamondLovers is about, educating you with insider knowledge that can literally save you thousands of dollars (seriously, spend what you save, on and extra week for your honeymoon)
Clarity: this is important but don’t get carried away with sales hype. For instance a D colour in a FL (flawless) clarity diamond is going to cost big money ($ 5,500) where is a G colour in a VS1 clarity diamond (very slight inclusions) will come in at ($ 2,750) from Diamond Lovers (most other retailers will charge you at least twice that) the mainpoint here is to buy what is visible to the naked eye, anything else is really overkill (and will hurt your hip pocket)
Cut: Diamonds come in many different cuts from brilliant (round) princess (square) to pear shaped (and many more). At Diamond Lovers we also understand that rings can be a matter of individual taste, as such we also offer our customers, the option of custom made pieces if required.
Carat: This is straight forward (it’s really just about weight) for our example we have used a half a carat this is 0.5.
What does this all mean to you?
At Diamond Lovers we look for this sweet spot, being good quality diamonds like: G colour (only 3 away from D) with a clarity of VS1 “very slight inclusions”,we find this is the best possible combination in terms of quality and value for our customer base.
Your Diamond engagement ring from Diamond Lovers would be:
Clarity: VS1 best (in terms of brightness verse cost)
Colour: G very slight inclusions (near invisible to the naked eye)
Cut: we offer all types of cuts: (in our range or to order)
Carat: we can supply most weights: (in our range or to order)
Please take a look at our Venice, Vienna or Paris rings to see first hand; our quality and reasonable prices.
Diamond Lovers prices are around 50 % off Australian retail prices for comparable Diamonds (that’s it, just save your money, simple)
Diamond Lovers prices are inclusive of GST (no nasty surprises, who needs that)
Guarantee: we offer a real 30 day money back, no hassles, try it out if it’s not perfect, send it back for your money (straight up guarantee)
We are Australian based: our head office is based in Queensland (if you need to talk to someone no problems, were here to help)
Diamond Lovers: it’s about you and value
If your in the market looking for engagement rings (or other styles) then we want to work hard to make Diamond Lovers your go to online jewellery store, we understand and get that it’s about you (and not us)
And remember, “You’re perfect by nature and design” we simply help you make that even more so, with your Diamond Lovers ring.